Check out the benefits of business English for your company
This investment can bring you excellent results in the short, medium and long term
You may have heard that English is a universal language, right? This makes business English very popular among companies.
Knowledge is always a great advantage in the market, especially with today’s competitiveness. But unlike what you can imagine, obtaining knowledge is not so complicated and does not require investments that go over your company budget.
Let’s talk about the advantages business English can bring to your business, and you’ll see why it is really worth investing in it.
Is business English common in Brazil?
Less than it should. While business English is a serious indicator, it draws attention to the fact that those who can speak it have greater chance to stand out from competition.
To further illustrate this, we have collected some data, numbers and statistics on the subject, accompanied by their respective sources. Check them out!
An Education First (EF) English proficiency survey in 2018 assessed the language skills of 1.3 million adults in 88 countries where English is not the native language. Brazil ranked 53rd, the worst result in the last 5 years. In 2017, it ranked 41st.
Another survey – also done by EF – shows that 75% of companies in Brazil say that English is very useful at work, that is, proficiency levels are not aligned with market needs.
The 2011 Executive Survey by Catho Online showed that only 11% of candidates communicate without difficulty in English, and only 3.4% have the ability to speak fluently about any subject.
An academic survey conducted by Professor Carla D’Elia, Master of Language and Literature – English by USP (University of São Paulo), with Human Resources managers from 62 companies showed that 85% of respondents think that the level of English can determine hiring. A total of 93% said that speaking well during an interview is the most important point in this regard.
Even with information from different sources, the verdict is the same: Business English is crucial. Today it can still be considered a distinguishing ability, but it is likely that there will come a time when language skills are required, especially for higher positions.
What are the benefits of business English to business?
In addition to the advantages it can bring to personal life, where many doors are opened and many opportunities arise, there are also great advantages in the business and corporate aspects, such as:
It is estimated that over 2 billion people speak English worldwide, making it the greatest language in terms of number of speakers and the third greatest in terms of number of native speakers. This reputation is justified because English considerably increases your chances of communicating with companies around the world.
Your business going global
Those who want to turn their businesses into a multinational company have to invest in business English, precisely because it is a universal language. Expanding your business beyond national borders can bring amazing financial results to your brand, in addition to positive exposure.
Growing in the domestic market too
When business English is incorporated into a company’s culture and the company goes global, it also grows in its home country. After all, both customers and potential partners believe businesses that operate globally show higher level of reliability.
Opportunity to go on business trips
Globalization is growing worldwide, meaning that business trips are no longer inaccessible, quite the opposite. When business English is part of a company, it is able to travel on business to attend events, close new deals and partnerships, or get to know foreign markets for real.
Higher number of academic papers
Nothing prevents a company from investing in science and knowledge so that it can make interesting discoveries and disseminate them in the academic world, being this a proof of its expertise.
A study by Research Trends in 2012 examined 21,000 articles from 239 countries and found that 80% of them were written entirely in English, which makes it clear why business English is important in this area too.
The language of technology
Technological innovations can revolutionize companies and industries on a large scale, but the vast majority of such innovations are available in English only. Those with language skills can enjoy new features well ahead of the competition.
How to invest in business English in your company?
Now that you’ve learned about all the benefits, it becomes clear that knowing English is fundamental. But you may still have questions about how to learn the language.
Basically, your business can use the following approaches:
Take private English classes
Talk to your employees and find out which ones are interested and willing to learn the language. Then, hire a school or a private business English tutor and offer classes at the company premises or at an educational institution. If classes are taken inside the work shift, employee participation should be even higher.
By negotiating with interested employees, the company can partially pay the tuition fee or even the full amount, so that each employee can choose the best day and time according to their schedule and improve their knowledge about the English language over time.
Recommend the study of English
This is also a nice possibility, but results may be less effective due to the fact that there will be no financial support from the company for employees to study.
The first two alternatives are the most suitable, because the interest of employees tends to increase with company incentive, besides the fact that this can also contribute to their career and even their personal lives.
Do your best to encourage the study of business English in your company and always count on a good translation agency to address your needs. The future of your business tends to be the brightest possible.